If you have trouble writing this kind of headline, it’s a sure sign you need to think a bit more about your product or service. An important note: the product or service doesn’t necessarily have to be newly created to qualify as news. The how-to headline appeals to the need most of us have to improve ourselves or our lives in some way.People read newspapers and magazines because they love news. The secret here is to focus on a need or want and promise to fulfill that need or want. The how-to must highlight the benefit or final result, not the process itself.You can write a headline in an infinite number of ways.
The following 9 headline formulas are some of the easiest to write and the most powerful. It works particularly well with strong offers, recognized brand names, and product or service types with which the reader is familiar.
Because this is a long guide, we’ve broken it down into sections. Did you know that 47% of email recipients open email based on the subject line alone?
Feel free to use the table of contents below to jump to a particular section… At the same time, 68% of email recipients report email as spam based solely on the subject line.
In other words: your subject lines have the power to make or break your email marketing campaigns.
The best way to write email subject lines that get opened (instead of being marked as spam) is by leveraging natural human tendencies and psychological principles.